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What If Jobs Doesn't Return To Apple? - Entrepreneurs View

Posted on Thu, Feb 26, 2009 @ 12:20 PM

I just saw a very interesting article on what if Jobs does not return to apple. As an Entrepreneur there is so much hear to think about.  For me this hits home in ways it might not for the average person. Before I point you to the article I saw on PCWORLD let me share with you a few quick thoughts.

I was very lucky to be part of a great company that was faced the perfect storm of problems. So let me set the scene for you. We were a consulting company that grew incredibly fast over 5/6 years. Well over 4000 percent growth. One Day we realized what the company was worth and decided to sell it off for a lot of money. The deal took many months of effort to put together and on Friday we were to close the deal. Collect the cash and hand out the proceeds to the many people that made it all possible.
When fate dealt us a terrible hand. A few days before the closing my business partner, the first two employees and myself were run over by a truck. Not a little truck, a very big truck.

This accident changed my life in so many ways; I don’t begin to know how to tell you. Everyone who survived this accident life will never be the same. The company that was committed to buying the company left us at the alter. The deal was never consummated, the payday never happened.

This accident started a chain of event, the perfect storm of problems for this young company that had come so very far. Part of this was I learned first hand what happens when the vision, the driving forces behind the company are no longer there. Like apple without it’s Steve Jobs our company was without its leadership. My business partner and I were lucky to be alive and trying to put their lives back together. This happened without any warning.

More importantly we never planned for it.  We just assumed we would always be there to do what we did.  Simple things like cutting an expense check became a problem. The two people who signed all the checks were not available. I will say that my company did recover and continue on.

As an entrepreneur I learned a lot of lessons from this. I now run my company very differently. I have learned that if you expect the best from people many times you will get even more. People will rise to the occasion and challenge. The key is to give them the opportunity. The reason my company survived the many good people around me stepped up the to challenge and did what needed to be done.

Had they not done that the company would have failed.

My first brush with death I learned from it and have changed how I manage my business moving forward. I expect more out of the people around me in management positions. From experience I have also learned that expecting this is good for the people and great for the company.

Steve Jobs has had a brush with death. There is no doubt in my mind that if he does not return to Apple. It will be a loss for Apple and the industry. I also believe that given his close encounter with death once, he has changed how he manages. That he has surrounded himself with very smart people. That there will be an adjustment period for Apple as a company. The biggest loss will be the long term vision.

So I do not agree with the article on some levels. It’s very well written and gives you lots to think about. As an entrepreneur the one constant in running a company is change. Just look around you and see how the world has changed. Running a company is this economic time is very different. This is a unique time in history were we all have to step up our game so many years from now we can see how far we have come. So we do not look back with regrets and failures. Here is a sample of the article…



Regardless of what Apple honchos said at today's shareholder meeting, I have come to the sad conclusion that Steve Jobs will never return to the helm at Apple. This is another of those “I hope am wrong, but . . .” posts that I hate to write. But, skipping the shareholder meeting is a more than subtle hint that Jobs won’t be back in the active role he’s enjoyed, if at all.

Expanding upon the above paragraph takes me down a road I don’t want to travel. So, I will keep Steve in my prayers and hope the future proves me wrong.

It is unfair to expect anyone to be a suitable successor to Steve Jobs. I was following Apple after Jobs was forced out in 1985 and replaced first by John Sculley and, later, Gil Amelio. Both made the mistake, I think, of believing they were running a computer company.

Apple under Steve Jobs is not a company but a phenomenon. A micromanaged manifestation of one man’s view of technology, design, and the world. Apple is about a sensibility as much as it’s about anything else.

True, smart business decisions have helped. Sculley and Amelio could never get the OS issue solved. Jobs did it in a way seemed almost graceful. Building a new operating system using Unix under the Apple user interface has been a huge win.


















Apple also, wisely, reversed its traditional course of “our way or the highway” and embraced both Windows and Intel. It was not until the iPod came to Windows that the music player really took off. I think I called it a three-year-old “overnight sensation” when iTunes for Windows hit it big.

To read the remainder of the article...

What if Jobs Doesn't Return To Apple

Posted Michael Corey,

Founder & CEO, Ntirety


My Personal Twitter Account: Michael_Corey

Ntirety Corporate Twitter Account: Ntirety




0 Comments Click here to read/write comments

Advice For The entrepreneurs - Pay Attention

Posted on Wed, Feb 25, 2009 @ 12:54 PM

I was on a recent business trip for Ntirety when I opened up my copy of Mass High Tech and I saw an article in the publication that very quickly caught my attention.

It caught my attention for two reasons:
1.    Who it was written by
2.    The Topic of the article, entrepreneurship

Jack Derby the author of the article is one of the most seasoned entrepreneurs you will ever meet. Over the past years I have been lucky enough to attend lectures where Jack was one of the presenters. Each time I have listened to Jack I have walked away with nuggets of gold that I have been able to use in my business immediately. For the past year I have been lucky enough to work with Jack.

As an entrepreneur one thing is always constant, the fact I will be faced with change. In 2001 & 2003 it was the end of the .Com era and with what I affectionately like to call “The Nuclear Winter of IT Spending”.  No one in Information Technology was spending money on anything. Not a few years later we are dealing with the worse financial crisis I have seen in my lifetime.  As an entrepreneur there is as I said one constant, the fact I will be faced with change.  Through all of this and many other issues my company has done really well.

I attribute my company’s success to the fact that as an Entrepreneur I have never stopped learning. I am constantly looking for nuggets of gold from people like Jack to learn from. I never stop asking questions. I attend programs to further my own education and I am smart enough to know I don’t know it all. So when a man like Jack who has founded 14 companies, teaches entrepreneurship at MIT & Tufts has experience reading hundreds of business plans and has invested in a number of companies takes the time to share some of what he has learned along the way, I take the time to listen.

The article I read in Mass High Tech was titled “ Brotherly advice for entrepreneurs in times of trouble”. It is well worth a read. Here is a sample from Jack's article...

• Think opportunity
Borrowing President Obama’s rallying cry, “the time is now,” this is a unique time in history that we’ll look back on and ask, “Did I make the right decision about investing in my business?” The time is now for the detailed planning on when and where to invest. Right now, there’s extraordinary talent on the street. What type of a deal could you put together to recruit that player to either join you right now or work part time for little cash but a larger bite at the equity apple? In this market, you’ll find that the more experienced the player, the more risk they’ll take in emerging companies with solid business models.

Corporations and investors are shedding their assets for little to no cash just to clean up their balance sheets and refocus. Obviously, you don’t want the dogs, but there could be gold among what corporate controllers and bank regulators perceive as stagnant businesses, product lines or technologies. Target the opportunity, do the research, assess your limits and then pick up the phone and call their biz-dev people or their investors. You’ll find that the hit rate is relatively high to get into meaningful discussions.

With that said, I know times are tough. There is oppurtunity out there if you only open your eyes and look. At Ntirety my company is the the business of Database Administration As a Service "TM". We offer companies a way to Manage there Database infastructure that inproves service levels and save you money. This economy has created a catalysts for people to try our service. Business is strong. My nugget of gold to leave with you "Read Jacks Article and learn from it"


Posted Michael Corey,

Founder & CEO, Ntirety


My Personal Twitter Account: Michael_Corey

Ntirety Corporate Twitter Account: Ntirety


2 Comments Click here to read/write comments

120 Days The Normal Payment Schedule Yikes ! - Fresh Off Twitter

Posted on Fri, Feb 20, 2009 @ 04:49 PM

In the past few weeks I have become a real fan of Twitter. A good friend of mine    Catherineweber got me hooked. When it comes to Social Media I have always gone to her to get her opinion. Catherine is in the business and really understands it. My twitter account is Michael_Corey. My companies corporate account is  Ntirety. I guess its pretty clear I have the Twitter bug. The question then is how does this get into a discussion on 120 days becoming the new norm for payment terms. 

As I was reviewing my Twitter feeds. I guess the proper word is Twittering. We were talking about a prospect that was demanding payment terms of 120 days. What a scary thought. Historically when I saw that it meant there was a good chance they were not going to be good for the money.  This conversation went back and forth. Well Catherine just sent me this link to an article that appeared in dailypress.

Anheuser-Busch InBev narrows spigot: Vendors will wait longer for payments

AMES CITY - Anheuser-Busch InBev vendors will have to wait longer to get paid under a new policy put into place by the corporate headquarters earlier this week.

As of Feb. 1, the beer conglomerate implemented a new pay policy that means it will pay suppliers for goods and services every 120 days instead of every 30 days, as it previously paid.


Not 60 days a 120. Ouch !

To read the remainder of the story....

InBev vendors will have to wait longer to get paid under a new policy put into place by the corporate headquarters earlier this week

Posted Michael Corey,

Founder & CEO, Ntirety


My Personal Twitter Account: Michael_Corey

Ntirety Corporate Twitter Account: Ntirety

2 Comments Click here to read/write comments

Sometimes Linux Admin / Programmer End-up Doing DBA Work

Posted on Fri, Feb 20, 2009 @ 02:03 PM

I saw a posting recently that caugth my attention....

Sometimes Linux administrator or programmer may end-up doing some basic DBA operations on development database. So, it is important for non-DBAs to understand some basic database administration activities.

it's been my experience that the Linix administration or programmer will forget the part..

On development database.

Many times when we come across companies where they don’t have an in-house DBA and the development staff or system administrator is also providing DBA support when we audit the database backups they fail the audit.

What make’s a good programmer are not the same skills that make a good database administrator. What make’s a good database administrator are not the skills that make a good programmer.

I commend this person for wanting to teach programmers some basic DBA operations. I guarantee the point “on development database” will be lost. This has the potential recipe for disaster written all over it. 

My last blog was titled Death By Delete talks about a company that went to a hosting provider that offered package for hosting, website and database. It was such a great bargain till the first bill came in. The worst part was a developer was working in the production database and accidently deleted it all. They lost the entire database and more importantly went into bankruptcy as a result of it all. To read the original story...

Dev Disaster: Death by Delete

That why when people send the support of their database to the lowest bidder I shutter violently. They are risking their whole business to save a few dollars. Ask MegaPetCo who is no longer in business. I get just as worried when people think a good programmer or system admin is a replacement for a DBA. Companies in this economy are looking for ways to save money at every turn. If they think they can get by without a DBA they will try.

So when I read “For a DBA, starting up and shutting down of oracle database is a routine and basic operation. Sometimes Linux administrator or programmer may end-up doing some basic DBA operations on development database. So, it is important for non-DBAs to understand some basic database administration activities.”

Its like asking someone who is not a pilot to fly a plane. Lets just hope your not along for the ride when they get over there head.

For companies that think not having proper database administration of the databases their mission critical business applications reply on. Ask MegPetCo if that was such a good idea.

Oh yeah right, you can’t ask, they are no longer in business. 

The author of the blog I am commenting on was trying to pass good information along. There is nothing wrong with that. They also were smart enough to make the point...

On development database.

 lets hope all the readers of the blog are smart enough to understand this new found knowledge should on be used on ...

On development database.

 For those companies that think they don’t need solid database administration talent supporting their mission critical business applications think again or you could be the next victim of..


If you don’t think you can afford proper database administration support, then you have not looked at companies like Ntirety that offer Database Administration As a Service “TM”. It’s a very cost effective way to make sure your company does not suffer from


For those of you that still want to learn more about the blog I referenced here is a sample with a link at the end to the site....

How To Startup Oracle Database

1. Login to the system with oracle username

Typical oracle installation will have oracle as username and dba as group. On Linux, do su to oracle as shown below.

$ su - oracle

2. Connect to oracle sysdba

Make sure ORACLE_SID and ORACLE_HOME are set properly as shown below.

$ env | grep ORA

You can connect using either “/ as sysdba” or an oracle account that has DBA privilege.

$ sqlplus '/ as sysdba'
SQL*Plus: Release - Production on Sun Jan 18 11:11:28 2009
Copyright (c) 1982, 2006, Oracle. All Rights Reserved.

Connected to:
Oracle Database 10g Enterprise Edition Release - Production
With the Partitioning and Data Mining options

3. Start Oracle Database

The default SPFILE (server parameter file) is located under $ORACLE_HOME/dbs. Oracle will use this SPFILE during startup, if you don’t specify PFILE.

Oracle will look for the parameter file in the following order under $ORACLE_HOME/dbs. If any one of them exist, it will use that particular parameter file.

  1. spfile$ORACLE_SID.ora
  2. spfile.ora
  3. init$ORACLE_SID.ora

Type “startup” at the SQL command prompt to startup the database as shown below.

SQL> startup
ORACLE instance started.

Total System Global Area 812529152 bytes
Fixed Size 2264280 bytes
Variable Size 960781800 bytes
Database Buffers 54654432 bytes
Redo Buffers 3498640 bytes
Database mounted.
Database opened.

If you want to startup Oracle with PFILE, pass it as a parameter as shown below.

SQL> STARTUP PFILE=/u01/app/oracle/product/10.2.0/dbs/init.ora

How To Shutdown Oracle Database

Following three methods are available to shutdown the oracle database:

  1. Normal Shutdown
  2. Shutdown Immediate
  3. Shutdown Abort

1. Normal Shutdown

During normal shutdown, before the oracle database is shut down, oracle will wait for all active users to disconnect their sessions. As the parameter name (normal) suggest, use this option to shutdown the database under normal conditions.

SQL> shutdown
Database closed.
Database dismounted.
ORACLE instance shut down.

2. Shutdown Immediate

During immediate shutdown, before the oracle database is shut down, oracle will rollback active transaction and disconnect all active users. Use this option when there is a problem with your database and you don’t have enough time to request users to log-off.

SQL> shutdown immediate;
Database closed.
Database dismounted.
ORACLE instance shut down.

To read the remainder of the article click here. if you intend to actually do these things, then I suggest you take the time to read it all. I left off one of the more important sections... Oracle Database Startup and Shutdown Procedure

For those of you who drink some of the vendors koolaide and think you dont need a DBA. Better check the Koolaide, it was poison and you better get to the hospital.


I am offmy soap box for now. !

Posted Michael Corey,

Founder & CEO, Ntirety


My Personal Twitter Account: Michael_Corey

Ntirety Corporate Twitter Account: Ntirety


1 Comments Click here to read/write comments

Death by Delete !

Posted on Wed, Feb 18, 2009 @ 09:31 PM

A friend of mine sent me a link to an article that appeared in Redmond Developer News in January that should be required reading. I wish all my prospects read this. The sad part it’s a true story. So let me take you through the story a bit....

Dev Disaster: Death by Delete
One database, one delete statement, one big disaster for a small chain of pet stores.
by Alex Papadimoulis

Rick worked for a regional ISP that provided hosting services. The customer base consisted primarily of consumers and small businesses, so the ISP offered a lot of "a la carte" services for things like SSL, authentication and database access.

A small chain of pet stores in the tri-state area, MegaPetCo, approached Rick's company because it was trying to expand into other cities and states. Having outgrown its current provider, MegaPetCo wanted Web space, a database and a few e-mail boxes. After careful consideration, it opted for the $74.99/ month Advanced Package that included a 10MB database, 100MB of disk space and 100GB of bandwidth.

God does it not sound good. An advance package for $74.99 a month. They got  a 10MB database, 100MB of disk space and 100GB of bandwidth. This sounds too good to be true. You can run a small retail chains infastructure for $74.99. What is the very old saying  Caveat Emptor or in english  "Buyer Beware. Or to quote that american showman in the1800's P.T. Barnum "There is a sucker born every minute". As a sidenote even though P.T. Barnum was credited with saying this, people who knew him at the time felt he most likely never said that. That he was more likely to say "A Customer is born every minute".

As this story goes on by  Alex Papadimoulis...

After the switchover, it became apparent that what MegaPetCo needed far exceeded what it had ordered. For starters, its database ballooned to several gigabytes within the first month. On top of that, its Web traffic was far higher than the company's allotted bandwidth and other Web sites on the shared server were getting bogged down.

Given that the typical database grows 3 to 5X its size every 3 years, I am not surprised by the line  " its database ballooned to several gigabytes within the first month."

The other line that struck home " On top of that, its Web traffic was far higher than the company's allotted bandwidth and other Web sites on the shared server were getting bogged down."

Now for the drum roll...

MegaPetCo opted to pay for overages, and its first monthly bill was astronomical: $4,281.

Now there a shock. The first monthyl bill to run the  small chain of retail stores was significantly more than $74.99 a month. Now there a real shock. The story gets even better.

MegaPetCo had no problem paying outrageous hosting bills, but the company was upset that its Web site ran incredibly slow. Although Rick's company had long since dedicated a "shared" hosting server for MegaPetCo, it would still take upward of a couple seconds for a page to load.

Lets fast forward through the story...

How little he really knew. The shared database for this Web site -- a 10MB file which was meant to power nothing more than a couple of blogs and small-traffic forums -- was the database for the entire company. The Web site itself accounted for less than 5 percent of the total data in MegaPetCo's database. The rest was home-office stuff, including POP sales registers, payroll, HR, inventory, tax records, and a kind of dynamic storage for invoices and maintenance tickets.

The database was incredibly simple: a single table with hundreds of columns. It probably had humble beginnings as a spreadsheet and organically grew into a vast monolith over the seven or so years that MegaPetCo was in business. 


Fast forward a little more...

All told, the database had millions and millions of rows -- had being the operative word.

Fast Forward a little more...

One day, a developer was optimizing the database and removing records that MegaPetCo no longer needed.


All it took was a single, poorly formed delete query to wipe out each and every row in the database table.

To say the developer panicked is akin to describing a quadruple amputation as a mere flesh wound. MegaPetCo's sales immediately ground to a halt. Along with everything else. Payroll, logistics, reporting, purchasing, you name it. Its Web site didn't work -- but that was the least of the company's worries.

The status of its backups was bleaker still: None. Zip. Zilch. Nada.

Fast Forward even more...

Unfortunately, the single delete query proved to be far more than MegaPetCo could bear. Within a few months,

the company filed for bankruptcy and was forced to close every one of its stores -- laying off several hundred people along the way.













I do not do this story justice. I would encourage you to read the orginal story and fill in the many blanks I left. Here is a link to the original story...

Dev Disaster: Death by Delete by Alex Papadimoulis

So Many Lessons to Be Learned

I could go on for hours on this story. It has so many great lessons to be learned. 

Lesson number 1.  If it sounds to good to be true its most likely not true

Here is a business that employeed several 100 people. It had multiple locations. Where was the common sense. Remember the initial offer. 

After careful consideration, it opted for the $74.99/ month Advanced Package that included a 10MB database, 100MB of disk space and 100GB of bandwidth.

Do you realy think the actual price was going to be $74.99 a month. 

Lesson number 2.  The Hosting Provider

Hosting providers are in the business of Rack, Power & Pipe. If it’s Rack, Power & Pipe they excel at it. Its been my experience they provide at best mediocre Database Administration Services. 

The typical way they deal with performance problems with your business applications is to tell you need more hardware. Surprise, Surprise they make more money for that. The other way they deal with performance problem is to blame everyone else but themself. Its the application you are running. A good Database Administration As a service "TM" firm will get you answers to why you are having performance problems. The facts are the facts, and a good DBA, with the right tools can get you the facts to prove who is causing the performance problem and why. 

When I look at the backup strategy they are using. They approach the backup strategy in a one-size fits all model. They are not well versed in the many options available to you in how you can backup a database.  In fact when we audit database backup in general we find problems with about 20% of them. A system admin is not a DBA. A DBA is not a system admin.

Lesson 3. A Developer is Not a DBA.

In this story...

One day, a developer was optimizing the database and removing records that MegaPetCo no longer needed. All it took was a single, poorly formed delete query to wipe out each and every row in the database table.

To say the developer panicked is akin to describing a quadruple amputation as a mere flesh wound. MegaPetCo's sales immediately ground to a halt. Along with everything else. Payroll, logistics, reporting, purchasing, you name it. Its Web site didn't work -- but that was the least of the company's worries. The status of its backups was bleaker still: None. Zip. Zilch. Nada.

First of all. A good DBA firm would have made sure a proper DBA backup was in place. I am not surprised that the hosting provider was not backing up the Database properly. This business employed a few hundred people. They could afford a proper DBA service who would have made sure there was a backup in place before this happened. In fact when I look at the fact they were spending over 5000 a month. They should not have been messing around. By saving pennies, they are now out of business.

Or what a novel idea, we make a test database and run this query in test before we go live. 

Lesson 4. You Get What You Pay For 

Ntirety is in the business of Database Administration As a Service "TM".  There are over 50 companies that claim to do what we do. There is a big difference between hiring a a true service or a single DBA. There is a big difference between hiring a consulting company who uses DBAs who might be sitting on the bench and a true service. We have put a quote in front of someone and they have come back and said. We know this local guy who is a DBA that will do it for a lot less. Well will he be available on Christmas day if your database has a problem. What happens if he has an accident and is in the hospital a few days? What happens if you need to deply a technology suite he or she is not familiar with. Will they be proactive? What happens if they come across a problem that is over their head or they have never seen before?

My point there is a big difference between a service and firms or people who a sort if in this business but not really.

When your database is down your mission critical business applications don’t work. You are out of business. So think about that before you go with the low bidder.

I could go on and on. I think you get the point !

Posted Michael Corey,

Founder & CEO, Ntirety


My Personal Twitter Account: Michael_Corey

Ntirety Corporate Twitter Account: Ntirety




1 Comments Click here to read/write comments

Facebook New Terms Of Service - Watch Out

Posted on Sun, Feb 15, 2009 @ 10:35 PM

A very old saying  Caveat Emptor or in english  "Buyer Beware" or in the case of Facebook, should I say to all 175 Million users in over 30 languages "Facebook User Beware". They just changed there term of service agreement and they own your content. Yes I said that correctly, if you put something on Facebook, you are giving facebook rights to it forever.














This is a scary thought. The lawyers will have a field day to this and rightly so, Think of all the people who use Facebook. Celebrities all the way to the average Joe. I am not sure this is a reasonable stance for Facebook to take.

It use to be once you removed something from Facebook their rights to the information expired. With this most recent change, they own rights to the pictures, comments forever.  My hat goes off to The Consumerist who discovered this and is publishing this fact out to the world.

Here is a portion of that article...

Facebook's New Terms Of Service: "We Can Do Anything We Want With Your Content. Forever."

By Chris Walters, 6:14 PM on Sun Feb 15 2009

Facebook's terms of service (TOS) used to say that when you closed an account on their network, any rights they claimed to the original content you uploaded would expire. Not anymore. Now, anything you upload to Facebook can be used by Facebook in any way they deem fit, forever, no matter what you do later. Want to close your account? Good for you, but Facebook still has the right to do whatever it wants with your old content. They can even sublicense it if they want.

You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.

That language is the same as in the old TOS, but there was an important couple of lines at the end of that section that have been removed:

You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.

To read the entire article....

The Consumerist Facebook New Terms of Service

I will end this blog as I started it...

A very old saying  Caveat Emptor or in english  "Buyer Beware" or in the case of Facebook, should I say to all 175 Million users in over 30 languages "Facebook User Beware"

After this blog came out, Facebook commented on this recent change to the terms of service....

On Facebook, People Own and Control Their Information

by Mark Zuckerberg Today at 2:09pm

A couple of weeks ago, we updated our terms of use to clarify a few points for our users. A number of people have raised questions about our changes, so I'd like to address those here. I'll also take the opportunity to explain how we think about people's information.

Our philosophy is that people own their information and control who they share it with. When a person shares information on Facebook, they first need to grant Facebook a license to use that information so that we can show it to the other people they've asked us to share it with. Without this license, we couldn't help people share that information.


One of the questions about our new terms of use is whether Facebook can use this information forever. When a person shares something like a message with a friend, two copies of that information are created—one in the person's sent messages box and the other in their friend's inbox. Even if the person deactivates their account, their friend still has a copy of that message. We think this is the right way for Facebook to work, and it is consistent with how other services like email work. One of the reasons we updated our terms was to make this more clear.

In reality, we wouldn't share your information in a way you wouldn't want. The trust you place in us as a safe place to share information is the most important part of what makes Facebook work. Our goal is to build great products and to communicate clearly to help people share more information in this trusted environment.

We still have work to do to communicate more clearly about these issues, and our terms are one example of this. Our philosophy that people own their information and control who they share it with has remained constant. A lot of the language in our terms is overly formal and protective of the rights we need to provide this service to you. Over time we will continue to clarify our positions and make the terms simpler.

Still, the interesting thing about this change in our terms is that it highlights the importance of these issues and their complexity. People want full ownership and control of their information so they can turn off access to it at any time. At the same time, people also want to be able to bring the information others have shared with them—like email addresses, phone numbers, photos and so on—to other services and grant those services access to those people's information. These two positions are at odds with each other. There is no system today that enables me to share my email address with you and then simultaneously lets me control who you share it with and also lets you control what services you share it with.

We're at an interesting point in the development of the open online world where these issues are being worked out. It's difficult terrain to navigate and we're going to make some missteps, but as the leading service for sharing information we take these issues and our responsibility to help resolve them very seriously. This is a big focus for us this year, and I'll post some more thoughts on openness and these other issues soon.

I placed Mark Zuckerbergs comments here for convience. Here is the link to the original....

 On Facebook, People Own and Control Their Information 

Posted Michael Corey,

Founder & CEO, Ntirety


Twitter: Michael_Corey

Twitter: Ntirety

0 Comments Click here to read/write comments

Honor The Fallen Specialist Matthew Pollini

Posted on Sun, Feb 15, 2009 @ 09:37 PM

A friend of mine has created some memorial posters and all the proceeds benefit the family. of Spc. Matthew M. Pollini.  To see the posters... SPC Matthew M. Pollini

Here is some additional information from Military Times..

Army Spc. Matthew M. Pollini

21, of Rockland Mass.; was assigned to the 772nd Military Police Company, Massachusetts Army National Guard, Taunton, Mass.; died Jan. 22 at Forward Operating Base Delta, near al-Kut, Iraq, of injuries sustained during a vehicle rollover.


‘We had lots of plans,’ widow says

The Associated Press

ROCKLAND, Mass. — Rockland is mourning a soldier family members say has died in Iraq.

Twenty-one-year-old Pfc. Matthew Pollini was serving with the 772nd Military Police Company, an Army National Guard unit from Taunton. Flags flew at half-staff in Rockland and the town posted a memorial notice.

Erica Pollini told The Patriot Ledger of Quincy her brother “was a talented, loyal person” who joined the National Guard two or three years ago. She said his unit was activated last fall and he was due home in October. Joseph Pollini told WBZ-TV his older brother “was a hero, a hands-down hero,” and said he followed his brother into the same Guard unit, a dream of service they shared.

Pollini’s 20-year-old wife Sarah, whom he married Dec. 22, told The Patriot Ledger, “we had lots of plans.”

To read the original article...  Military Times

Posted Michael Corey,

Founder & CEO, Ntirety


Twitter: Michael_Corey

Twitter: Ntirety


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Webinar New Massachusetts Law On Data Protection Standards

Posted on Sun, Feb 15, 2009 @ 05:50 PM

If your company takes credit card information on a Massachusetts resident then this law affects you.  It does not matter where your company is located; once you touch Massachusetts Residents information this new law effect you.  Get the facts!












Ntirety | Gesmer Updegrove LIVE Webinar

"Changing the way you do business: Massachusetts to Enforce Sweeping New Data Protection Standards"

SAVE THE DATE - March 3rd - 10 AM - 11 AM EST

In October 2008, the Commonwealth of Massachusetts introduced sweeping new regulations to protect the "personal information" of its residents. Unlike the data breach notifications laws enacted by most states (including Massachusetts), these regulations were not confined to situations where data is already compromised. Instead, the regulations impose a comprehensive new regime designed to prevent data breaches.

The regulations apply to any entities that handle Massachusetts residents' Social Security, credit card or financial account numbers, meaning virtually all Massachusetts businesses and many businesses outside of the Commonwealth are affected.

During this web event, Joe Laferrera, a Partner at Gesmer Updegrove LLP, will speak about these regulations in detail, walking through the various requirements for both electronic and paper records. He will also address related issues such as:

  • How will the regulations be applied to organizations outside Massachusetts?
  • What are the risks of non-compliance?
  • How will factors such as the size of a business or the nature of the personal information be considered?

After his presentation there will be an interactive question and answer period.

About the speaker

Joseph Laferrera is a litigation partner at the Boston law firm of Gesmer Updegrove LLP, where he concentrates on serving technology companies and emerging businesses. He also heads the firm's Employment Law Department, where he provides providing counseling and litigation assistance to both employers and executives.

In addition, Mr. Laferrera leads the firm's Privacy and Data Security Law practice areas, and has written and spoken extensively on these issues for the Boston business and legal communities. Presently, Mr. Laferrera co-chairs the Privacy Law Committee of the Boston Bar Association.

For more information about this event please contact Chris Perry of Ntirety, Inc. at 781-474-7735.

Posted Michael Corey,

Founder & CEO, Ntirety


Twitter: Michael_Corey

Twitter: Ntirety



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The Tax System - Explained With Beer

Posted on Wed, Feb 11, 2009 @ 05:40 PM
Tags: , ,

Suppose that every day, ten men go out for beer and the bill for all ten
comes to $100. If they paid their bill the way we pay our taxes, it
would go something like this:

The first four men (the poore st) would pay nothing.

The fifth would pay $1.

The sixth would pay $3.

The seventh would pay $7.

The eighth would pay $12.

The ninth would pay $18.

The tenth man (the richest) would pay $59.

So, that's what they decided to do.

The ten men drank in the bar every day and seemed quite happy with the
arrangement, until one day, the owner threw them a curve. "Since you are
all such good customers," he said, "I'm going to reduce the cost of your
daily beer by $20."Drinks for the ten now cost just $80.

The group still wanted to pay their bill the way we pay our taxes so the
first four men were unaffected. They would still drink for free. But
what about the other six men - the paying customers? How could they
divide the $20 windfall so that everyone would get his 'fair share?'

They realized that $20 divided by six is $3.33. But if they subtracted
that from everybody's share, then the fifth man and the sixth man would
each end up being paid to drink his beer. So, the bar owner suggested
that it would be fair to reduce each man's bill by roughly the same
amount, and he proceeded to work out the amounts each should pay.

And so:









The fifth man, like the first four, now paid nothing (100% savings).

The sixth now paid $2 instead of $3 (33%savings).

The seventh now pay $5 instead of $7 (28%savings).

The eighth now paid $9 instead of $12 ( 25% savings).

The ninth now paid $14 instead of $18 ( 22% savings).

The tenth now paid $49 instead of $59 (16% savings).

Each of the six was better off than before. And the first four continued
to drink for free. But once outside the restaurant, the men began to
compare their savings.

"I only got a dollar out of the $20,"declared the sixth man. He pointed
to the tenth man," but he got $10!"

"Yeah, that's right," exclaimed the fifth man. "I only saved a dollar,
too. It's unfair that he got ten times more than I!"

"That's true!!" shouted the seventh man. "Why should he get $10 back
when I got only two? The wealthy get all the breaks!"

"Wait a minute," yelled the first four men in unison. "We didn't get
anything at all. The system exploits the poor!"

The nine men surrounded the tenth and beat him up.












The next night the tenth man didn't show up for drinks, so the nine sat
down and had beers without him. But when it came time to pay the bill,
they discovered something important. They didn't have enough money
between all of them for even half of the bill!

And that, boys and girls, journalists and college professors, is how our
tax system works. The people who pay the highest taxes get the most
benefit from a tax reduction. Tax them too much, attack them for being
wealthy, and they just may not show up anymore. In fact, they might
start drinking overseas where the atmosphere is somewhat friendlier.

I dont know who the author of this is, but it sure as heck makes sense to me.

Posted Michael Corey,

Founder & CEO, Ntirety


Twitter: Michael_Corey

Twitter: Ntirety

1 Comments Click here to read/write comments

Twitter or not to Twitter that is the question

Posted on Tue, Feb 10, 2009 @ 02:38 PM

I had lunch the other day with a friend of mine Catherine Weber. I met Catherine a few years ago when we both were speaking at a class Managing A Growing Business taught by Dr. Ed Marram at Babson College.  For close to 10 years of more I have been a guest speaker at Babson College.  Catherine is an interesting person in that she lives, eats, and sleeps Internet marketing.  Over the years when we meet I always like to get Catherine thoughts on what works and what does not work. How can my company use Social marketing appropriatly. 


As a side note her company Weber Media Partners   has done some really wonderful things by way of Marketing and the Internet.  Weber Media Partners is one of the few firms I have met that really seem to understand how to leverage the Internet in your marketing strategy and understand how social media plays into it all.

So at our latest luch meeting we talked about Twitter. In June of 2008 I set up my twitter account but never used it. I just did not get it. As I talked with Catherine it started to make sense to me. Catherine Twtter account is Catherieweber. Catherineweber My twitter account is Michael_Corey Michael_Corey

On January 15th, 2009 a plane crashed on the Hudson. To Quote the associated press "NEW YORK – A US Airways pilot ditched his disabled jetliner into the frigid Hudson River on Thursday afternoon after a collision with a flock of birds apparently knocked out both engin0es, but officials said rescuers safely pulled all 155 people on board into boats as the plane sank. Gov. David Paterson pronounced it "a miracle on the Hudson."

That even showed up on twitter immediatly. There was a long delay before this made its way to google. That event alone demonstrates why a Twitter like service is here to stay. The combination of Cathernine and that event made me realize its time for me to actually use that twitter account I set up June 2008. Over 7 months ago. So as of last night I am now an active user of twtter. The quesstion for me is no longer "Twitter or not to Twitter that is the question." The Answer is I am going twitter. Now I need to take the time to understand what the appropriate use of this technology is. Its a tool at my disposal, I can choose to use it or not. In my case I have made a decision to use it. if you are interested in what I have to say, then feel free to get a twitter account and follow me. If you know an interestng person we should consider following, then feel free to leave a comment here of the person twitter name and why it would be of Interest. 

Social Media sites are changing the world we live in. I am now an active member on facebook, DIgg & Now Twitter


Posted Michael Corey,

Founder & CEO, Ntirety




4 Comments Click here to read/write comments

Youtube Video of Beer Bottle Dominos

Posted on Sun, Feb 08, 2009 @ 10:42 PM

We have all seen the trail of dominos that people have built over years. here is a Beer Bottle trail. Enjoy.......

Youtube Video of Beer Dominos

Posted Michael Corey,

Founder & CEO, Ntirety




1 Comments Click here to read/write comments

Is Google Going The Way of The Dinosaurs?

Posted on Sun, Feb 08, 2009 @ 09:28 PM

I just saw an article on the Silicon Alley Insider that caught my attention. It is titled Google Next Victim of Creative Destruction? (GOOG) by John Borthwick.

When I see article like this my hat goes off to the author. He talks about the potential downfalls of a billion dollar gorilla. This article goes way beyond the typical recall of event that happens to putting some thought into what might or could happen.

Think it cannot happen think again. For over a hundred years the Swiss dominated the watch building industry. They invented the Quartz watch movement. Decided it was a technology of no interest. Today the majority of the watches built use the quartz watch movement. Remember the slide rule or even the horse and buggy. In there use at their time in history they were dominant.

When I think about the Database industry and how relational databases changed it all. That was over 20 years ago. What new Database technology will overtake the state of the art today?











Google Next Victim Of Creative Destruction? (GOOG)


The web has repeatedly demonstrated its ability to evolve and leave embedded franchises struggling or in the dirt.    Prodigy, AOL were early candidates.   Today Yahoo and Ebay are struggling, and I think Google is tipping down the same path.    This cycle of creative destruction — more recently framed as the innovators dilemma — is both fascinating and hugely dislocating for businesses.    To see this immense franchises melt before your very eyes — is hard to say the least.  

I saw it up close at AOL.    I remember back in 2000, just after the new organizational structure for AOL / Time Warner was announced there was a three day HBS training program for 80 or so of us at AOL.   I loath these HR programs — but this one was amazing.   I remember Kotter as great (fascinating set of videos on leadership, wish I had them recorded), Colin Powell was amazing and then on the second morning Clay Christensen spoke to the group.   

He is an imposing figure, tall as heck, and a great speaker — he walked through his theory of the innovators dilemma, illustrated it with supporting case studies and then asked us where disruption was going to come from for AOL?    Barry Schuler — who was taking over from Pittman as CEO of AOL jumped to answer.   He explained that AOL was a disruptive company by its nature.    That AOL had disruption in its DNA and so AOL would continue to disrupt other businesses and as the disruptor its fate would be different.     It was an interesting argument — heart felt and in the early days of the Internet cycle it seemed credible.   The Internet leaders would have the creative DNA and organizational fortitude to withstand further cycles of disruption.   

Christensen didn’t buy it.     He said time and time again disruptive business confuse adjacent innovation for disruptive innovation.   They think they are still disrupting when they are just innovating on the same theme that they began with.   As a consequence they miss the grass roots challenger — the real disruptor to their business.   The company who is disrupting their business doesn’t look relevant to the billion dollar franchise, its often scrappy and unpolished, it looks like a sideline business, and often its business model is TBD.    With the AOL story now unraveled — I now see search as fragmenting and Twitter search doing to Google what broadband did to AOL.

Video First

Search is fragmenting into verticals.  In the past year two meaningful verticals have emerged — one is video — the other is real time search.  

Let me play out what happened in video since its indicative of what is happening in the now web.     YouTube.com is now the second largest search site online — YouTube generates domestically close to 3BN searches per month — it’s a bigger search destination than Yahoo.     The Google team nailed this one.    Lucky or smart — they got it dead right.    When they bought YouTube the conventional thinking was they are moving into media.  In hindsight — it's media but more importantly to Google — YouTube is search.     They figured out that video search was both hard and different and that owing the asset would give them both a media destination (browse, watch, share) and a search destination (find, watch, share).  Video search is different because it alters the line or distinction between search, browse and navigation.     

I remember when Jon Miller and I were in the meetings with Brin and Page back in November of 2006, I tried to convince them that video was primarily a browse experience and that a partnership with AOL should include a video JV around YouTube.     Today this blurring of the line between searching, browsing and navigation is becoming more complex as distribution and access of YouTube grows outside of YouTube.com.    44% of YouTube views happen in the embedded YouTube player (ie off YouTube.com) and late last year they added search into the embedded experience.    YouTube is clearly a very different search experience to Google.com.      

A last point here before I move to real time search.    Look at the speed at which YouTube picked up market share.  YouTube searches grew 114% year over year from Nov 2007 to Nov 2008!?!     This is amazing — for years the web search shares numbers have inched up in Google favor — as AOL, Yahoo and others inch down, one percentage point here or there.    But this YouTube share shift blows away the more gradual shifts taking place in the established search market.     Video search now represents 26% of Google’s total search volume.

To read the remainder of the article....

Google Next Victim of Creative Destruction? (GOOG) by John Borthwick.

Posted Michael Corey,

Founder & CEO, Ntirety


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“Beam me up, Scotty” Was Never Delivered

Posted on Tue, Feb 03, 2009 @ 11:16 PM

On May 8th, 2009  the newest Star Trek movie is being released. The 11th movie to date. Just as I look forward to a new James Bond movie coming out, I look forward to seeing the latest Star Trek Movie. In my younger days I have even attended a Star Trek Convention. The Largest of all star trek Conventions happens in Las Vegas.

The Official STAR TREK Convention 2009

Thursday - Sunday
August 6 - 9, 2009
Las Vegas Hilton Hotel
3000 Paradise Rd.

This is the events 38th year. So I know there are many other Star Trek fans out there. For those of you interested in learning more about the convention or just looking for an excuse to go to Vegas.

The Official STAR TREK Convention 2009

So when I saw..

5 Things You Didn't Know: Star Trek

It caught my attention and I had to look. According to the article at ASKMEN.com The famous line "Beam me up, Scotty" was never actually deliverd. 

4- The line “Beam me up, Scotty” was never delivered

It’s not uncommon for certain phrases in television and film to take on a life of their own in the form of paraphrases, but it’s always a surprise to learn that they aren’t as verbatim as first believed. Much like “Me Tarzan, you Jane” (which was star Johnny Weissmuller’s way to describe the level of difficulty acting the lead role in Tarzan), the ubiquitous line “Beam me up, Scotty” assumed to be uttered by Captain Kirk to chief engineer Montgomery Scott, never appeared precisely this way in a Trek series or film.

Other little know facts are the series actualy inspired PDA's. I enjoyed the article, and if you are a startrek fan, I am sure you will. Here is a link to the article.

5 Things You Didn't Know: Star Trek by Ross Bonander

No for the really important Star Trek question.

Who was the Best Star Trek Captian and Why ?



Posted Michael Corey,

Founder & CEO, Ntirety



2 Comments Click here to read/write comments

New Firefox Release - Fixes Security Issues

Posted on Tue, Feb 03, 2009 @ 10:39 PM

Firefox just released a new version that addresses several security issues. Here is an excert from the article I saw in PCWORLD.

New Firefox Release Fixes Critical Security Bugs

Robert McMillan, IDG News Service

Feb 3, 2009 7:40 pm
Mozilla developers released the latest version of their Firefox browser Tuesday, version 3.0.6, which fixes several security bugs in the software.

The most critical issues are bugs in the browser's JavaScript and layout engines that could be exploited by attackers to run unauthorized software on a victim's PC, Mozilla said. The flaws also affect Mozilla's Thunderbird e-mail client and SeaMonkey Internet software suite.

To read the entire article in PCWORLD.... New Firefox Release Fixes Critical Security Bugs

Posted Michael Corey,

Founder & CEO, Ntirety






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Kruger National Park South Africa - Incredible Footage

Posted on Sun, Feb 01, 2009 @ 03:35 PM

In the Ntirety Office a bunch of us were talking, when someone brought up this YouTube Video they had seen of an African Safari at the Kruger National Park in South Africa.

You have to see this to belive it. To put this in perspective, over 41 Million people have already seen this footage. Over 95 thousand people have given it a 5 star rating.

Battle At Kruger National Park South Africa



Posted Michael Corey,

Founder & CEO, Ntirety



1 Comments Click here to read/write comments

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